Welcome Remarks Delivered by Ari Hoffnung at the Pre-Bell Ringing Ceremony

NEW YORK Stock Exchange, December 17, 2025.


Good afternoon, everyone.

My name is Ari Hoffnung, and I serve as Managing Director of JLens.

On behalf of ADL and the entire JLens team, thank you to our hosts at the New York Stock Exchange, and welcome to everyone joining us today.

Before we begin, I want to acknowledge the tragic terrorist attack that occurred earlier this week in Australia, at a large Jewish community Hanukkah celebration.

Our thoughts are with the victims, their families, and the Australian Jewish community.

In just a short while we will ring the closing bell — ushering in a new era of Jewish corporate advocacy.

Advocacy is not new to the Jewish people. We’ve been at it for some 3,300 years.

A young Egyptian prince named Moses launched the first Jewish advocacy campaign. He had a great slogan — ‘Let My People Go.’ After ten rounds of negotiation — and a few unforgettable plagues — he won. And because he did, we’re all here today.

Throughout our history, Jews have continued to engage in government advocacy — standing before kings, emperors, czars, and presidents. Sometimes successfully, and sometimes tragically not.

About 400 years ago, something new happened just steps from 11 Wall Street. In 1654, Peter Stuyvesant sent a request to the Dutch West India Company to expel 23 Sephardi Jewish refugees.

Members of the Dutch Jewish community — shareholders in that company, one of the earliest modern corporations — quickly organized.

They made the case to the directors, arguing that protecting those Jews was both morally right and in the shareholders’ interest.

The directors listened. Those 23 Jews stayed.

Because of that decision, Jewish life in America took root — and the story that began in this city nearly four centuries ago brings us to where we stand now.

Much has changed since 1654, but where decisions are made still matters.

Today, more than ever, we live in an era in which CEOs are treated almost like heads of state.

And companies with trillion-dollar market caps—like Amazon, Meta, and Google—shape societies as much as, and sometimes more than, many member states of the United Nations.

Corporate policies shape what billions of people see every day — which voices are amplified and which are silenced.

They make decisions about doing business in Israel, about antisemitism, and about who gets to participate in the digital public square — decisions that directly affect Jewish safety worldwide.

A changing world demands a broader strategy — one that includes not only government advocacy, but corporate advocacy as well.

The TOV ETF focuses on Jewish shareholder advocacy.

Its core values include combating antisemitism, supporting Israel, and advancing tikkun olam — the Jewish value of repairing the world — through the tools of the modern financial system.

The TOV ETF gives the Jewish community a vehicle to engage the companies that shape our lives.

We engage companies directly.  We build coalitions. We file shareholder proposals. We exercise our proxy votes.

But none of this work would be possible without our pioneering partners who invested in the TOV ETF.

Today’s bell-ringing milestone belongs to you — and the work ahead belongs to all of us.

Pharaoh never imagined the Jewish people would survive, let alone thrive.

Peter Stuyvesant didn’t want Jews in New Amsterdam.

And today, there are still those who would prefer the Jewish community withdraw from public life and decision-making.

But here we are. And here we will remain — using every tool available to safeguard our community and carry forward the long tradition of Jewish advocacy.

From the palaces of ancient Egypt to 17th-century Fort Amsterdam to the corporate boardrooms that shape our world.

So I want to close with the traditional words our community recites at moments like this — moments of gratitude and new beginnings — the Shehecheyanu:

—  שהחיינו  וקיימנו והגיענו לזמן הזה— for giving us life, sustaining us, and bringing us to this moment.

Thank you.

Important Information

Investors should consider the investment objectives, risks, charges and expenses carefully before investing. For a Prospectus or Summary Prospectus with this and other information about the Fund, please call 855-427-7360 or visit our website at investjewishly.org. Read the prospectus or summary prospectus carefully before investing.

Large-Capitalization Companies Risk. Large-capitalization companies may trail the returns of the overall stock market. Large-capitalization stocks tend to go through cycles of doing better – or worse – than the stock market in general. These periods have, in the past, lasted for as long as several years. Jewish Values Investing Risk. The Index considers JLens’ Jewish Value Pillars in its index methodology and may exclude otherwise profitable investments in companies which have been identified as being in conflict with JLens’ Jewish Value Pillars. The Index does not select constituents for inclusion in the Index on the basis of future anticipated performance or capital appreciation, similar to traditional market capitalization-weighted indexes.

Responsible Investing Criteria Risk. Because the methodology of the Index selects securities of issuers using responsible investing considerations, the Fund may underperform the broader equity market or other funds that do not utilize responsible investing criteria when selecting investments. New Fund Risk. The Fund is a recently organized management investment company with no operating history. As a result, prospective investors have no track record or history on which to base their investment decision.

An investment in the Fund involves risk, including possible loss of principal. Exchange-traded funds (ETFs) trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETF’s net asset value (NAV), and are not individually redeemable directly with the ETF. Brokerage commissions and ETF expenses will reduce returns. ETFs are subject to specific risks, depending on the nature of the underlying strategy of the Fund, which should be considered carefully when making investment decisions. For a complete description of the Fund’s principal investment risks, please refer to the prospectus.

Shares of the Funds Are Not FDIC Insured, May Lose Value, and Have No Bank Guarantee.

The Fund is distributed by PINE Distributors LLC. The Fund’s investment adviser is Empowered Funds, LLC, which is doing business as ETF Architect. JLens serve as the Sub-advisers to the Fund. PINE Distributors LLC is not affiliated with ETF Architect and JLens.

ETFAC-5054376 -06/26

Address: JLens
605 Third Avenue
9th Floor
New York, NY 10158
Email: info@jlensnetwork.org
Phone: 212-885-7870

© copyright 2025 invest jewishly

Investors should consider the investment objectives, risks, charges and expenses carefully before investing. For a Prospectus or Summary Prospectus with this and other information about the Fund, please call 855-427-7360 or visit our website at investjewishly.orgnve. Read the prospectus or summary prospectus carefully before investing.

Investments involve risk. Principal loss is possible.
Large-Capitalization Companies Risk. Large-capitalization companies may trail the returns of the overall stock market. Large-capitalization stocks tend to go through cycles of doing better – or worse – than the stock market in general. These periods have, in the past, lasted for as long as several years.
Jewish Values Investing Risk. The Index considers JLens’ Jewish Value Pillars in its index methodology and may exclude otherwise profitable investments in companies which have been identified as being in conflict with JLens’ Jewish Value Pillars. The Index does not select constituents for inclusion in the Index on the basis of future anticipated performance or capital appreciation, similar to traditional market capitalization-weighted indexes.

Responsible Investing Criteria Risk. Because the methodology of the Index selects securities of issuers using responsible investing considerations, the Fund may underperform the broader equity market or other funds that do not utilize responsible investing criteria when selecting investments.
New Fund Risk. The Fund is a recently organized management investment company with no operating history. As a result, prospective investors have no track record or history on which to base their investment decision.

The Fund is distributed by Quasar Distributors, LLC. The Fund’s investment advisor is Empowered Funds, LLC which is doing business as ETF Architect.