Social Media, BDS, and the New Face of Antisemitism

Tel Aviv Diary Episode with Ari Hoffnung

In this Tel Aviv Diary episode, Marc speaks with Ari Hoffnung—finance veteran, former NYC Deputy Comptroller, and now a leader at JLens under the ADL—about fighting antisemitism where today’s power concentrates: on platforms and in boardrooms. Hoffnung explains how shareholder activism works in practice (including JLens’ high-profile Meta proposal), why algorithms matter more than one-off takedowns, and how BDS campaigns are targeting dozens of S&P 500 companies from tech to defense. He shares personal snapshots of the post-Oct 7 reality in the U.S.—from armed guards at schools and synagogues to incidents on flights and a British lawyer detained for wearing a Star of David.

We also trace Ari’s path from Wall Street and public service to a decade in medical cannabis and, ultimately, to corporate advocacy at JLens (and the TOV ETF). Along the way: the story behind the surname “Hoffnung” (“hope”), the line between free speech and workplace intimidation, and a historian’s look at why economic discrimination against Jews isn’t new — just newly amplified online. Marc closes by asking what Israel can do, post-war, to repair its global image; Ari’s answer: tell the real, diverse, everyday stories of Israelis—Jews, Muslims, and Christians—working side by side in hospitals, universities, and startups.

Sebastian Ochoa2025-11-07T10:30:07-05:00

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